Every valet operation serves different types of guests, and some guests come with a higher level of expected service. They may be VIP members, premium customers, residents, executives, casino guests, monthly parkers, or clients with special pricing. What matters is that the team can recognize that service level at the right moment and respond with clarity.
That is the problem VIP Priority solves in Summon.
Before this feature, VIP customers were not always easy to identify inside the normal valet flow. Their requests could appear in the same queue as every other vehicle, making it harder for operators to know which guests required priority handling, special pricing, or a different level of attention.
During busy operations, that kind of uncertainty matters.
A valet team should not have to rely on memory, side conversations, or manual workarounds to know which vehicle should be pulled first. The system should make priority visible.
With VIP Priority, teams can mark a customer as VIP directly from the dashboard or ticket. Once that customer requests their vehicle, the request appears in a dedicated VIP section within the request queue, allowing operators to see priority requests before the standard queue.
The value is simple: better visibility, more control, and a smoother return experience for guests who require priority service.
For operators, this creates a clearer workflow. When they open the request tab, VIP requests are surfaced first, helping the team understand which vehicles should be handled with priority. This reduces confusion, helps the team move faster, and creates a more consistent experience across the operation.
For guests, the experience feels more seamless. They do not need to explain their status every time, wait through unnecessary delays, or depend on whether the right team member remembers their profile. The operation recognizes them, and the service reflects that.
VIP Priority can also support locations that offer special pricing, discounts, or paid priority service. By clearly identifying VIP customers inside the system, teams have better visibility into who they are serving and can apply the right process based on the location’s rules.
This is especially valuable for hotels, casinos, residential buildings, private clubs, event venues, and any valet operation where different guest profiles require different levels of service.
The goal is not to complicate the queue.
It is to bring order to priority.
VIP Priority gives valet teams a cleaner way to recognize high-priority guests, manage return requests, and deliver the level of service those guests expect.
Because premium service should not depend on someone remembering.
It should be built into the flow.
VIP Priority is now available in Summon and can be enabled for locations that need a smarter way to manage priority guest service.
